Job Stuff.
Monday, May 28th, 2007Lately I’ve been somewhat doubting my choice of degree and career. The basic thrust of my thinking has been “Given unlimited resources and time I’d spend my days tinkering with electronics, obscure software and the odd mechanical device. That said, what the hell am I doing in a business degree?” And it’s kind of been bothering me. When I forgo doing my lecture readings in favour of mucking about with a homebrew Wii sensor bar, shouldn’t I take notice of that?
What I’ve come to realise in the last couple of days, however, is that while I like doing those things, I’m not going to get paid millions of dollars to do them. Sure, I could pursue an electrical engineering degree, but there’s a couple of problems with that:
1) There’s a lot of mathematics involved. This is something I could probably overcome, however it would be hard, and would probably limit me.
2) I’d be limited to a technical role for a long time, if not forever, while working for someone else. Engineers can make great money, however they can’t make CEO money. It’s also a lot harder for a pure engineer to be self employed. They either start an engineering firm, for which you need to be a great manager and not a great engineer, or they invent something brilliant that the whole world can’t live without, then license it to a corporation and make a trillion dollars. That’s kind of a risky life strategy.
So where that leaves me is: “There are other career paths that might interest me more, but business and marketing do still interest me, and they don’t limit my future earning potential.” Which basically translates to: “I’m a complete mercenary who is sacrificing life happiness for money” or “C.R.E.A.M. suckah”. Now I’m not entirely unhappy with that. I have no compunction in saying that money is a major motivator in everything I do. Money buys things, and I really like things. Nevertheless, it still niggled at me a bit. There was still margin for error there. Was I really making the right call?
Today it all crystallised for me. What’s the core reason I love tinkering? I like doing things that people haven’t thought of before. I recognise areas for possible improvement that other people don’t see, and I visualise ways to fill them. I think I’m pretty good at that. For example, right now I’m part way through creating a visual basic solution that will let me quickly visualise a bunch of specific data at work.
Where I’m going with this is, what’s the core goal of a marketer? To take in a bunch of factors (customer feedback, market conditions, technological landscape etc) and divine from that a product offering that no-one else has thought of but fills a need.
So; a satisfying reaffirmation of my existing life path, or a fabulous exercise in rationalisation and justification? I’m pretty certain it’s the former, and I’m happy with where it’s left me.
That said, I still need to stop tinkering and get down to some damned study. Exams are in a week and a bit. Argh!